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Beyond the Baby Boom: Hispanic and Gen-X Markets
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Beyond the Baby Boom: Hispanic and Gen-X Markets
With its size and relative wealth, the Baby Boom generation has long been a market force worthy of attention. But it's not the only one. Here are two other hot markets not to be overlooked as you seek to expand your client base.










1. “Facts at a Glance - Hispanic Homeownership,” the Tomàs Rivera Policy Institute, compiled by the National Association of Hispanic Real Estate Professionals.
2. “A Look into the Future,” by Brian C. Catalde, Builder, March 2007.
3. “Show Me The Money, Generation X Applies a Mixed Bag of Financial Tricks to Home Buying,” by Sara Michael, Big Builder Magazine, June 2006.